Potencialidades políticas y sociales de los medios teleinmersivos: crítica y tipologías de lo 'virtual'
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Este artículo utiliza un método crítico interdisciplinario para explorar el proceso de redefinición de la presencia dentro de los discursos sobre el metaverso y la realidad virtual (VR), particularmente en el marketing de los medios de viaje virtual por parte de las empresas de Big Tech o del capitalismo de plataformas. Para ello, se aplica el análisis crítico del discurso en el contexto de estudios cualitativos sobre plataformas. El artículo examina el uso de medios digitales para subvertir la escala y trascender las dimensiones en las que normalmente ocurren el contacto humano, la acción social y política, y los eventos. Esto plantea la pregunta: ¿qué es exactamente lo que se está mediando y qué aspectos del lugar están siendo re-mediados? Junto a una creencia generalizada de que ha terminado una cultura mediática basada en la distancia y la recepción pasiva, las promesas y los peligros de lo virtual se vinculan con las esperanzas de redefinir y continuar la comunidad, tanto local como global, y de (des)ordenar lo social. Finalmente, el artículo identifica, mediante un método de crítica especulativa, dos tendencias paralelas en el proceso de virtualización de lugares y espacios, diseñando una tipología para la virtualización o la teleinmersión: un modo ontológico/epistemológico (representacional o correlacional) y un modo sociopolítico en riesgo, y los contrapone al concepto y a las prácticas del materialismo operacional.
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Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.
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