Estará o jornalismo nativo digital a conquistar os corações dos jovens? Um estudo de caso português
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Construir uma narrativa faz parte da necessidade dos jovens criarem quadros significativos para a interação nos dias de hoje, querem histórias que os inspirem sobre a possibilidade de mudança (Galan, 2019). Os meios de comunicação tradicionais estão cada vez mais distantes dos jovens (Madden et al., 2017), em contraste com um novo paradigma, no qual os nativos digitais estão envolvidos, com uma dimensão emocional significativa. A emoção impulsiona relações mais íntimas com a tecnologia, mas também alimenta o envolvimento com as notícias ao inspirar a conexão (Beckett & Deuze, 2016), aquilo a que Clark e Marchi (2019) se referem como jornalismo conectivo, em que os jovens partilham o que lhes parece relevante. Com o objetivo de identificar qual a abordagem editorial mais eficaz e que gera maior empatia e interesse pelas notícias, este artigo teve como base a realização de 15 entrevistas a jovens entre os 16 e os 18 anos. Os resultados mostram que são mais empáticos e, consequentemente, mais interessados na abordagem editorial utilizada pelo nativo digital Fumaça, que através do formato áudio e da história contada na primeira pessoa oferece uma abordagem de maior proximidade levando os participantes a sentir uma maior empatia, compreensão e interesse.
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